Without DIY Design Space®
- Visitors browse and leave.
- Leads arrive with limited context.
- Designers qualify manually.
- High-intent buyers are easy to miss.
From Traffic to Sales
Turn website traffic into qualified cabinet sales opportunities.
DIY turns anonymous website engagement into structured kitchen projects your sales team can qualify, continue, and close.
Schedule a Discovery Call
You are paying for traffic.
But not capturing its full value.
A cabinet website creates more value when visitors can begin a project, reveal preferences, and take a meaningful next step.
With DIY Design Space®
- Visitors begin real projects.
- Selections reveal intent.
- Designers enter with context.
- Projects continue toward purchase.
Why a project is more
valuable than a contact form.
A form tells you who someone is. A kitchen project shows what they are trying to accomplish.
A traditional form captures:
- Name and contact details.
- A short message.
- Little context about scope or readiness.
A saved project can capture:
- Room dimensions and layout.
- Cabinet catalog, style, and finish.
- Product selected and project progress.
- Assistance request and project link.
The DIY Project Funnel
- 1. Visit
- 2. Design
- 3. Save
- 4. Qualify
- 5. Assist
- 6. Quote / Cart
- 7. Order
DIY does not replace the sales process. It gives the customer a productive starting point and gives your team a structured project to continue.
What the Customer Does. What Your Team Receives.
The customer
- Starts without waiting for a sales conversation
- Explores accurate cabinet products
- Builds a room and saves progress
- Requests professional help when ready
Your team receives
- Customer and project information
- Layout and product selections
- A link to the actual project
- Better context for the next conversation
Qualification Without Guesswork
Use project activity, customer selections, and high-intent flags such as Designer Assistance and Added to Cart to identify which opportunities deserve attention.
Visitor
Exploring the site
Saved Project
Invested time and preserved intent
Designer Assistance
Asked for professional guidance
Added to Cart
Selected products and moved toward purchase
Sales Opportunity
Project has enough context to continue
Better use of designer capacity
DIY helps designers begin with more context. They spend less time collecting basic project information and more time applying professional expertise where it matters.
Proof from TheRTAStore
Project-Based Engagement Connected to
Real Cabinet Sales
$15.3M+Influenced cabinet sales
21,000+Active buying projects
5,294Completed orders
21.6%Engaged sessions becoming projects
The results show an association between customer-created projects and purchase. DIY is part of the buying journey, not the only factor behind each sale.
Continue the Project Through Your Sales Stack
Deploy only the connections your business needs.
Admin Dashboard
CRM
Pricing
Add-to-Cart
Dealer Portal Ordering